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Books > History > American history
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Winter in America - A Cultural History of Neoliberalism, from the Sixties to the Reagan Revolution (Hardcover)
Loot Price: R2,992
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Winter in America - A Cultural History of Neoliberalism, from the Sixties to the Reagan Revolution (Hardcover)
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Neoliberalism took shape in the 1930s and 1940s as a transnational
political philosophy and system of economic, political, and
cultural relations. Resting on the fundamental premise that the
free market should be unfettered by government intrusion,
neoliberal policies have primarily redirected the state's
prerogatives away from the postwar Keynesian welfare system and
toward the insulation of finance and corporate America from
democratic pressure. As neoliberal ideas gained political currency
in the 1960s and 1970s, a reactionary cultural turn catalyzed their
ascension. The cinema, music, magazine culture, and current events
discourse of the 1970s provided the space of negotiation permitting
these ideas to take hold and be challenged. Daniel Robert McClure's
book follows the interaction between culture and economics during
the transition from Keynesianism in the mid-1960s to the triumph of
neoliberalism at the dawn of the 1980s. From the 1965 debate
between William F. Buckley and James Baldwin, through the pages of
BusinessWeek and Playboy, to the rise of exploitation cinema in the
1970s, McClure tracks the increasingly shared perception by white
males that they had "lost" their long-standing rights and that a
great neoliberal reckoning might restore America's repressive
racial, sexual, gendered, and classed foundations in the wake of
the 1960s.
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