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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
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Capturing Campaign Dynamics, 2000 and 2004 - The National Annenberg Election Survey (Paperback)
Loot Price: R1,054
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Capturing Campaign Dynamics, 2000 and 2004 - The National Annenberg Election Survey (Paperback)
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The presidential elections of 2000 and 2004 were two of the most
contested and dramatic in our nation's history. During the election
seasons of 2000 and 2004, the Annenberg Public Policy Center
conducted the largest studies ever undertaken of the American
electorate-the National Annenberg Election Survey (NAES). Capturing
Campaign Dynamics, 2000 and 2004 provides the data from these two
surveys to the general public as well as useful tools for analyzing
and interpreting the findings. Featuring rolling cross-sectional
analysis, this book walks researchers through different strategies
for using this type of survey research to understand campaign
dynamics. An important feature of the volume is its explanation of
the use of time series analysis to study the dynamic effects of
political events as they unfold during presidential elections. The
application of this methodology will uncover new insights into the
time-dependent processes that unfold during election campaigns in
ways that have not been possible before NAES. The book includes a
CD-ROM of the NAES codebooks and data, featuring more than 200,000
interviews with adults living in the United States. The data
contained on the NAES CD-ROM are in both SPSS format and
tab-delimited format for use with other statistical software.
Capturing Campaign Dynamics, 2000 and 2004 is ideal for courses in
survey research methods in political science, communications
studies, and analysis of public opinion. It will also be of great
interest to scholars and professionals, such as pollsters and
political consultants.
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