This innovative volume presents twenty comparative case studies of
important global questions, such as 'Where should our food come
from?' 'What should we do about climate change?' and 'Where should
innovation come from?' A variety of solutions are proposed and
compared, including market-based, economic, and neoliberal
approaches, as well as those determined by humane values and
ethical and socially responsible perspectives. Drawing on original
research, its chapters show that more responsible solutions are
very often both more effective and better aligned with human
values. Providing an important counterpoint to the standard
capitalist thinking propounded in business school education, People
Before Markets reveals the problematic assumptions of incumbent
frameworks for solving global problems and inspires the next
generation of business and social science students to pursue more
effective and human-centered solutions.
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