How do the worlds that state administrators manage become the
feelings publics embody? In Administering Affect, Daniel White
addresses this question by documenting the rise of a new national
figure he calls "Pop-Culture Japan." Emerging in the wake of
Japan's dramatic economic decline in the early 1990s, Pop-Culture
Japan reflected the hopes of Japanese state bureaucrats and
political elites seeking to recover their country's standing on the
global stage. White argues that due to growing regional
competitiveness and geopolitical tension in East Asia in recent
decades, Japan's state bureaucrats increasingly targeted political
anxiety as a national problem and built a new national image based
on pop-culture branding as a remedy. Based on sixteen months of
ethnographic fieldwork among rarely accessible government
bureaucrats, Administering Affect examines the fascinating
connection between state administration and public sentiment. White
analyzes various creative policy figures of Pop-Culture Japan, such
as anime diplomats, "Cool Japan" branding campaigns, and the
so-called "Ambassadors of Cute," in order to illustrate a powerful
link between practices of managing national culture and the
circulation of anxiety among Japanese publics. Invoking the term
"administering affect" to illustrate how anxiety becomes a
bureaucratic target, technique, and unintended consequence of
promoting Japan's national popular culture, the book presents an
ethnographic portrait of the at-times surprisingly emotional lives
of Japan's state bureaucrats. In examining how anxious feelings
come to drive policymaking, White delivers an intimate
anthropological analysis of the affective forces interconnecting
state governance, popular culture, and national identity.
General
| Imprint: |
Stanford University Press
|
| Country of origin: |
United States |
| Release date: |
June 2022 |
| First published: |
2022 |
| Authors: |
Daniel White
|
| Dimensions: |
229 x 152 x 18mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
264 |
| ISBN-13: |
978-1-5036-3219-6 |
| Categories: |
Books >
Social sciences >
General
|
| LSN: |
1-5036-3219-9 |
| Barcode: |
9781503632196 |
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