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Rural Cinema Exhibition and Audiences in a Global Context (Hardcover, 1st ed. 2018)
Loot Price: R2,938
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Rural Cinema Exhibition and Audiences in a Global Context (Hardcover, 1st ed. 2018)
Series: Global Cinema
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Although it has only been in the last decade that the planet's
population balance tipped from a predominantly rural makeup towards
an urban one, the field of cinema history has demonstrated a
disproportionate skew toward the urban. Within audience studies,
however, an increasing number of scholars are turning their
attention away from the bright lights of the urban, and towards the
less well-lit and infinitely more variegated history of rural
cinema-going. Rural Cinema Exhibition and Audiences in A Global
Context is the first volume to consider rural cinema-going from a
global perspective. It aims to provide a rich and wide-ranging
introduction to this growing field, and to further develop some of
its key questions. It brings together eighteen international
scholars or teams, all representatives of a dynamic, new field.
Moving beyond a Western focus is essential for thinking through
questions of rural exhibition, distribution and cinema experience,
since over the relatively short history of cinema it is the rural
that has dominated cinema-goers' lives in much of the developing
world. To this end, the volume also innovates by bringing
discussions of North American and European ruralities into dialogue
with contributions on Kenya, Brazil, China, Thailand, South Africa
and Australia.
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