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Books > Reference & Interdisciplinary > Communication studies
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Lucky Strikes and a Three Martini Lunch - Thinking about Television's Mad Men (Hardcover, Unabridged edition)
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Lucky Strikes and a Three Martini Lunch - Thinking about Television's Mad Men (Hardcover, Unabridged edition)
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Lucky Strikes and a Three Martini Lunch: Thinking About
Television's Mad Men explores the attributes of the AMC series that
allow it to be such a popular and vital contribution to
contemporary cultural discourse. Set in the 1960s in New York, the
Emmy and Peabody-winning series Mad Men follows the competitive,
seductive, and oftentimes ruthless lives of the men and women of
Madison Avenue's advertising agencies. Many alluring and
captivating qualities constitute the Mad Men experience: the way it
evokes nostalgia, even from those who did not live in the era being
portrayed; its interrogations into identities, and how these
interrogations of the past illuminate viewers' concepts of the
present; the compelling (and often heartbreaking) relationships
between characters who are trying to make their way in an ever
changing and increasingly complex world; the titillation of the
characters' discovery of the powers of mass mediated communication
and its abilities to allow learning, information sharing,
manipulation, and connection; and, of course, the striking
differences in sex roles and sexuality in the workplace that
simultaneously celebrates and challenges views of gendered progress
in contemporary times. Twenty-six authors - most coming from
academic posts but others from practitioner, administrator, or
cultural critic positions - come together to explore these themes
through eighteen engaging and thoughtful essays and an illuminating
introduction, each unique to this collection and exploring a
particular aspect of the series through a different academic lens.
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