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What You See Is What You Hear - Creativity and Communication in Audiovisual Texts (Hardcover, 1st ed. 2020)
Loot Price: R1,363
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What You See Is What You Hear - Creativity and Communication in Audiovisual Texts (Hardcover, 1st ed. 2020)
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What You See Is What You Hear develops a unique model of analysis
that helps students and advanced scholars alike to look at
audiovisual texts from a fresh perspective. Adopting an engaging
writing style, the author draws an accessible picture of the field,
offering several analytical tools, historical background, and
numerous case studies. Divided into five main sections, the
monograph covers problems of definitions, history, and most of all
analysis. The first part raises the main problems related to
audiovisuality, including taxonomical and historical questions. The
second part provides the bases for the understanding of audiovisual
creative communication as a whole, introducing a novel theoretical
model for its analysis. The next three part focus elaborate on the
model in all its constituents and with plenty of case studies taken
from the field of cinema, TV, music videos, advertising and other
forms of audiovisuality. Methodologically, the book is informed by
different paradigms of film and media studies, multimodality
studies, structuralism, narratology, "auteur theory" in the broad
sense, communication studies, semiotics, and the so-called
"Numanities." What You See Is What You Hear enables readers to
better understand how to analyze the structure and content of
diverse audiovisual texts, to discuss their different idioms, and
to approach them with curiosity and critical spirit.
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