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Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
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Political Marketing and the 2015 UK General Election (Hardcover, 1st ed. 2016)
Loot Price: R2,138
Discovery Miles 21 380
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Political Marketing and the 2015 UK General Election (Hardcover, 1st ed. 2016)
Series: Palgrave Studies in Political Marketing and Management
Expected to ship within 10 - 15 working days
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This book brings together leading scholars to analyze political
marketing in the context of the UK 2015 General Election. Election
campaigns represent a time of intense marketing, including: the
communication of party, party leader and candidate brands; the
design and dissemination of key messages and policy proposals;
identification of target voters; setting out strategies for the
campaign; and translating strategies into specific communication
tactics. Each chapter of this book has been specifically
commissioned to focus on one of these aspects of the campaign
(targeted campaigning, branding, core messages, advertising, media
management, online campaigning and the campaign in the marginal
seats). The collection offers insights into the most interesting
and innovative aspects of the 2015 election campaign, determining
how levels parties with differing resource approach elections and
with what impacts, as well as what we can learn more broadly about
marketing at general elections. The chapters are developed to make
the topic accessible to non-scholars and to have real-world
relevance.
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