Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Buy Now
Social Media Campaigning in Europe (Hardcover)
Loot Price: R3,982
Discovery Miles 39 820
|
|
Social Media Campaigning in Europe (Hardcover)
Expected to ship within 12 - 17 working days
|
Studies of election campaigns have shown an increased employment of
websites, weblog tools, email, and social media by political
campaigners, as well as the use of similar platforms by citizens to
find information, communicate about elections or engage more
generally in political issues. This comprehensive volume explores
the ways in which social media is used on the one hand as a
campaigning tool, and on the other, by local citizens. It aims to
develop a more holistic and Eurocentric research agenda by
capturing both supply and demand practices at the European level.
The authors employ both single and multination case studies,
furthering debates on how political actors and voters embrace the
new information and communication environment, in what ways, and
for what purposes. The book offers new perspectives on social media
campaigning within European democracies, thereby contributing to a
more global and comprehensive understanding of how campaigning is
affected, and might be enhanced, by developing an interactive
digital strategy. This book will be of great interest to students
of both politics and media studies. It was originally published as
a special issue of the Journal of Information Technology &
Politics.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.