The Brand Book provides a straightforward and practical guide to
the fundamentals of brands and branding, enabling anyone in
business to create their own powerful brand. Entertainingly written
in jargon-free language, the author draws on her experiences of
creating new brand strategies across a wide range of categories.
Real world examples and case studies, including images from
well-known brand campaigns, are used to illustrate the principles
that underpin the best of brand practice. The final chapter
includes handy templates and checklists to help you develop your
own brand.
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