Dave Hitz likes to solve fun problems. He didn't set out to be a
Silicon Valley icon, a business visionary, or even a billionaire.
But he became all three. It turns out that business is a mosaic of
interesting puzzles like managing risk, developing and reversing
strategies, and looking into the future by deconstructing the past.
As a founder of NetApp, a data storage firm that began as an
idea scribbled on a placemat and now takes in $4 billion a year,
Hitz has seen his company go through every major cycle in
business--from the Jack-of-All-Trades mentality of a start-up,
through the tumultuous period of the IPO and the dot-com bust, and
finally to a mature enterprise company. NetApp is one of the
fastest-growing computer companies ever, and for six years in a row
it has been on "Fortune" magazine's list of Best Companies to Work
For. Not bad for a high school dropout who began his business
career selling his blood for money and typing the names of diseases
onto index cards.
With colorful examples and anecdotes, "How to Castrate a Bull"
is a story for everyone interested in understanding business, the
reasons why companies succeed and fail, and how powerful lessons
often come from strange and unexpected places.
Dave Hitz co-founded NetApp in 1992 with James Lau and Michael
Malcolm. He served as a programmer, marketing evangelist, technical
architect, and vice president of engineering. Presently, he is
responsible for future strategy and direction for the company.
Before his career in Silicon Valley, Dave worked as a cowboy, where
he got valuable management experience by herding, branding, and
castrating cattle.
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