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From Fargo to the World of Brands - My Story So Far (Paperback) Loot Price: R709
Discovery Miles 7 090
You Save: R127 (15%)
From Fargo to the World of Brands - My Story So Far (Paperback): David Aaker

From Fargo to the World of Brands - My Story So Far (Paperback)

David Aaker

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List price R836 Loot Price R709 Discovery Miles 7 090 | Repayment Terms: R66 pm x 12* You Save R127 (15%)

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David Aaker has become the guru of brand strategy with his impact research, twelve books, hundred-plus articles, consulting, and speaking. From Fargo to the World of Brands details the intellectual journey that led to a focus on brands--with stops in marketing models, market research, advertising management, emotional advertising, and business strategy--and chronicles his attempts to influence management practices. It provides a profile of academic life, the story of a brand consulting company, and a description of the rich experience associated with his second professional home in Japan.

This warmhearted autobiography also describes Aaker's personal life--growing up in the Midwest in the '40s and '50s, his roots, how a Fargo boy over his head survived at MIT and Stanford, his entrepreneurial failure, his passions and relationships, and how the Aaker family evolved over forty years.

General

Imprint: Wheatmark Inc
Country of origin: United States
Release date: November 2005
First published: November 2005
Authors: David Aaker
Dimensions: 229 x 152 x 27mm (L x W x T)
Format: Paperback - Trade
Pages: 482
ISBN-13: 978-1-58736-495-2
Categories: Books > Language & Literature > Biography & autobiography > General
Books > Biography > General
LSN: 1-58736-495-6
Barcode: 9781587364952

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