Ideal for students of design, independent designers, and
entrepreneurs who want to expand their understanding of effective
design in business, Identity Designed is the definitive guide to
visual branding. Written by best-selling writer and renowned
designer David Airey, Identity Designed formalizes the process and
the benefits of brand identity design and includes a substantial
collection of high-caliber projects from a variety of the world's
most talented design studios. You'll see the history and importance
of branding, a contemporary assessment of best practices, and how
there's always more than one way to exceed client expectations.
You'll also learn a range of methods for conducting research,
defining strategy, generating ideas, developing touchpoints,
implementing style guides, and futureproofing your designs. Each
identity case study is followed by a recap of key points. The book
includes projects by Lantern, Base, Pharus, OCD, Rice Creative,
Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow,
Robot Food, Together Design, Believe in, Jack Renwick Studio, ico
Design, and Lundgren+Lindqvist. Identity Designed is a must-have,
not only for designers, but also for entrepreneurs who want to
improve their work with a greater understanding of how good design
is good business.
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