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The Death of Demographics - Valuegraphic Marketing for a Values-Driven World (Paperback)
Loot Price: R402
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The Death of Demographics - Valuegraphic Marketing for a Values-Driven World (Paperback)
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List price R465
Loot Price R402
Discovery Miles 4 020
You Save R63 (14%)
Expected to ship within 10 - 15 working days
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Marketers have always believed demographics and psychographics held the
key to influencing consumer behavior. If only we knew enough about
someone—their age, gender, purchase history, favorite brands—we could
impact what they do. But that isn’t true at all.
Today we know these systems are a terrible way to understand who people
are. Nobody acts their age anymore, and tracking past behavior doesn’t
tell us what will work now.
Valuegraphics change everything.
By focusing on deep values rather than surface habits or traits,
valuegraphics uncover what drives and unites us. Based on decades of
behavioral science research, adding valuegraphics to your insights can
improve your marketing effectiveness by a factor of eight or more.
Learn how to find the valuegraphics of your target audience and create
powerful values-driven strategies that excite and engage them. Discover
why demographic profiles are dangerously inaccurate, and walk
step-by-step through the process of becoming a values-driven
organization.
In a DIY format that’s quick and easy to use, The Death of Demographics
will show you what global B2B and B2C brands have already discovered:
that the secret to engaging your target audience is to know what they
value.
Because what we value determines what we do.
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