|
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
|
Buy Now
The Last Hurrah? - Soft Money and Issue Advocacy in the 2002 Congressional Elections (Paperback, illustrated edition)
Loot Price: R922
Discovery Miles 9 220
|
|
|
The Last Hurrah? - Soft Money and Issue Advocacy in the 2002 Congressional Elections (Paperback, illustrated edition)
Expected to ship within 10 - 15 working days
|
The 2002 midterm elections were noteworthy U.S. congressional
campaigns for many reasons. They marked the last national contests
before implementation of the Bipartisan Campaign Reform Act (BCRA)
and thus were expected by many to be the "last hurrah" for soft
money. These midterm campaigns provided a window on the activity of
parties, interest groups, and political consultants on the eve of
BCRA, as they prepared to enter a new era of American elections.
The results of Campaign 2002 were remarkable. As the party in
power, the Republicans defied history by gaining seats in both
houses of Congress, giving them a majority in the Senate. To some
degree this resulted from the GOP's new emphasis on "ground war"
voter mobilization. Another key was the unusually aggressive
support of the sitting president, who leveraged his popularity to
advance his party's candidates for Congress. The Last Hurrah?
analyzes the role of soft money and issue advocacy in the 2002
battle for Congress. Having been granted access to a number of
campaign operations across a broad array of groups, David Magleby,
Quin Monson, and their colleagues monitored and documented a number
of competitive races, including the key South Dakota and Missouri
Senate contests. Each case study breaks down the campaign
communication in a particular race, including devices such as
advertising, get-out-the-vote drives, "soft money" expenditures,
and the increasingly influential role of the national parties on
local races. They also discuss the overall trends of the midterm
election of 2002, paying particular attention to the impact of
President Bush and his political operation in candidate
recruitment, fundraising, and campaign visits. Magleby and Monson
consider an important question typically overlooked. How do voters
caught in the middle of a hotly contested race deal with -and react
to -a barrage of television and radio ads, direct mail, unsolicited
phone calls, and other campaign communications? They conclude with
a look to the future, using the trends in 2002 to understand just
how candidates, political parties, and interest groups might
respond to the new campaign environment of BCRA.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
