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The Marketing of Academic, National and Public Libraries Worldwide - Marketing, Branding, Community Engagement
Loot Price: R2,113
Discovery Miles 21 130
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The Marketing of Academic, National and Public Libraries Worldwide - Marketing, Branding, Community Engagement
Expected to ship within 10 - 15 working days
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The Marketing of Academic, National and Public Libraries Worldwide:
Marketing, Branding, Community Engagement enables readers to learn
about the most up-to-date trends, as well as hands-on practices and
marketing tactics taken directly from 48 highly seasoned marketing
and community engagement librarians around the world, namely in
Africa, Australia, Canada, Croatia, Germany, Hong Kong, Latvia and
Qatar. Via a series of in-depth and semi-structured interviews,
this book provides insights into successful marketing strategies
librarians can use to encourage donors and patrons to understand
that their libraries are a great choice for fulfilling information
needs, recreational interests, intellectual pursuits, and more.
General
| Imprint: |
Chandos Publishing (Oxford) Ltd
|
| Country of origin: |
United Kingdom |
| Release date: |
September 2023 |
| First published: |
2024 |
| Authors: |
David Baker
• Patrick Lo
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| Dimensions: |
229 x 152mm (L x W) |
| Pages: |
782 |
| ISBN-13: |
978-0-443-13435-7 |
| Categories: |
Books
Promotions
|
| LSN: |
0-443-13435-9 |
| Barcode: |
9780443134357 |
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