Books > Social sciences > Psychology > Social, group or collective psychology
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Media Sociology (Hardcover)
Loot Price: R5,244
Discovery Miles 52 440
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Media Sociology (Hardcover)
Series: Society Now
Expected to ship within 12 - 17 working days
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The British post-war campaign to ban American horror comics neatly
illustrates many of the pitfalls of media research. It is the first
case-study used by David Barrat as he reviews this rapidly growing
field of sociology. He gives a clear account of how and why
sociologists have studied the media, looking in particular at the
arguments about the effects of television, video, comics,
newspapers, and radio on their audiences.He explains how media
organizations work, how 'news' is manufactured, and what the
political and commercial constraints can be. He discusses the
likely impact on new technologies, including satellite and cable
television, on the media industry. The final chapter is about
methods of studying the media, such as 'uses and gratifications',
content analysis, semiology and structural approaches.
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