A significant new way of understanding contemporary capitalism is
to understand the intensification and spread of data analytics.
This text is about the powerful promises and visions that have led
to the expansion of data analytics and data-led forms of social
ordering. It is centrally concerned with examining the types of
knowledge associated with data analytics and shows that how these
analytics are envisioned is central to the emergence and prominence
of data at various scales of social life. This text aims to
understand the powerful role of the data analytics industry and how
this industry facilitates the spread and intensification of
data-led processes. As such, The Data Gaze is concerned with
understanding how data-led, data-driven and data-reliant forms of
capitalism pervade organisational and everyday life. Using a clear
theoretical approach derived from Foucault and critical data
studies, the text develops the concept of the data gaze and shows
how powerful and persuasive it is. It's an essential and subversive
guide to data analytics and data capitalism.
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