|
Books > Business & Economics > Business & management > Sales & marketing
|
Buy Now
Restoring Tourism Destinations in Crisis - A strategic marketing approach (Hardcover)
Loot Price: R4,272
Discovery Miles 42 720
|
|
|
Restoring Tourism Destinations in Crisis - A strategic marketing approach (Hardcover)
Expected to ship within 12 - 17 working days
|
This is an outstanding book. It offers a comprehensive range of
in-depth case studies that looks at past tourism crisis and
analyzes the responses made. A must-read book for those in the
industry, related associations and the various levels of government
as they consider how to pro-actively deal with the potential for
future crisis related to tourism. Perry Hobson, Head, School of
Tourism and Hospitaliy Management, Southern Cross University and
Editor-in-Chief Journal of Vacation Marketing. Tourism everywhere
is vulnerable to changes in public perception. When news about an
earthquake, a violent conflict or a contagious disease in a distant
location hits the television, tourists cancel holidays. The
September 11, 2001 terrorist attack against the USA impacted on
airlines and tourist destinations worldwide, as did subsequent
attacks on tourists. These events highlight the importance of
destination crisis management for the global tourism industry.
Experienced tourism marketer and trainer, David Beirman, has
created a guide to crisis management for tourism operators and
offices. He argues that managing public perception is critical to
the recovery of a destination after a crisis, and that much depends
on providing clear, frequently updated and accurate information. He
provides detailed case studies of different types of crises from
around the world, with analyses of the strengths and weaknesses of
the approach taken by tourism managers. This is an invaluable
reference for tourism managers anywhere in the world, and a useful
resource for tourism students.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
You might also like..
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.
Welcome to Loot.co.za!
Sign in / Register |Wishlists & Gift Vouchers |Help | Advanced search
