Film-maker David Bond directs this documentary exploring the
relationship of modern youngsters with nature. Bond's first
challenge is to try and get his own two children away from the TV
screens, iPads and games consoles that dominate their free time and
outside to play, as he did when he was a youngster. To do so he
decides that he will have to fight fire with fire and utilise the
modern marketing techniques that have made technological
entertainment so irresistible to children to market nature as a
brand. How will he fare? The film includes contributions from
environmentalists George Monbiot and Chris Packham.
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