This book explains why moral beliefs can and likely do play an
important role in the development and operation of market
economies. It shows why the maximization of general prosperity
requires that people genuinely trust others - even those whom they
know don't particularly care about them. It then identifies
characteristics that moral beliefs must have for people to trust
others even when there is no chance of detection and no possibility
of harming anyone. It shows that when moral beliefs with these
characteristics are held by a sufficiently high proportion of the
population, a high trust society emerges that supports maximum
cooperation and creativity while permitting honest competition at
the same time. The required characteristics are not tied to any
specific religious narrative and have nothing to do with the moral
earnestness of individuals or the set of moral values. What really
matters is how moral beliefs affect the way people think about
morality. The required characteristics are based on abstract ideas
that must be learned so they are matters of culture, not genes, and
are therefore potentially capable of explaining differences in
material success across human societies. This work has many
theoretical and empirical implications including but not limited to
social capital theory and trust-based economic experiments.
General
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