Books > Reference & Interdisciplinary > Communication studies > Semiology
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Visible Signs - An Introduction to Semiotics in the Visual Arts (Paperback, 3rd edition)
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Visible Signs - An Introduction to Semiotics in the Visual Arts (Paperback, 3rd edition)
Series: Required Reading Range
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Basic semiotic theories are taught in most art schools as part of a
contextual studies program, but many students find it difficult to
understand how these ideas might impact on their own practice.
Visible Signs tackles this problem by introducing key theories and
concepts, such as signs and signifiers, and language and speech,
within the framework of visual communication. Each chapter provides
an overview of a particular facet of semiotic theory, with
inspiring examples from graphic design, typography, illustration,
advertising and art to illustrate the ideas discussed in the text.
Creative exercises at the end of the book will help exemplify these
ideas through practical application. The third edition of Visible
Signs features new material from international designers and new
creative exercises to accompany each chapter. This new edition also
features a new design and layout.
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