It can be argued that Corporate Social Responsibility has been
universally accepted and is gradually being incorporated into the
planning and activities of all organisations around the world. The
subject of CSR has been debated and theorized over the last 25
years, to such an extent that we can claim to have arrived at a
theoretical understanding as well as an understanding of what
constitutes best practice.The aspects which merit attention have
also been generally agreed - at least according to the majority of
researchers. Present attention is directed towards such things as
sustainability. This book, however, takes a different approach and
argues that there has been a divergence between what academics
understand by corporate social responsibility and what is practiced
in the world - both in business and elsewhere within society.
Through a series of studies of aspects of CSR from around the
world, it re-examines the topic though the lenses of various
disciplines and cultures. It shows that the subject is much wider
than is generally perceived and that CSR is evolving in a way which
has not been generally recognized within the academic community.
Invaluable to researchers and students in the field, this book
contributes towards a much-needed redefinition of CSR.
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