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Making Data Talk - Communicating Public Health Data to the Public, Policy Makers, and the Press (Hardcover)
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Making Data Talk - Communicating Public Health Data to the Public, Policy Makers, and the Press (Hardcover)
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The demand for health information continues to increase, but the
ability of health professionals to provide it clearly remains
variable. The aim of this book is (1) to summarize and synthesize
research on the selection and presentation of data pertinent to
public health, and (2) to provide practical suggestions, based on
this research summary and synthesis, on how scientists and other
public health practitioners can better communicate data to the
public, policy makers, and the press in typical real-world
situations. Because communication is complex and no one approach
works for all audiences, the authors emphasize how to communicate
data "better" (and in some instances, contrast this with how to
communicate data "worse"), rather than attempting a cookbook
approach. The book contains a wealth of case studies and other
examples to illustrate major points, and actual situations whenever
possible. Key principles and recommendations are summarized at the
end of each chapter.
This book will stimulate interest among public health
practitioners, scholars, and students to more seriously consider
ways they can understand and improve communication about data and
other types of scientific information with the public, policy
makers, and the press. Improved data communication will increase
the chances that evidence-based scientific findings can play a
greater role in improving the public's health.
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