Books > History > World history > From 1900 > Postwar, from 1945
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Consuming Germany in the Cold War (Hardcover, illustrated edition)
Loot Price: R4,036
Discovery Miles 40 360
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Consuming Germany in the Cold War (Hardcover, illustrated edition)
Series: Leisure, Consumption and Culture
Expected to ship within 12 - 17 working days
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Sitting in the ruins of the Third Reich, most Germans wanted to
know which of the two post-war German states would erase the
material traces of their wartime suffering most quickly and most
thoroughly. Consumption and the quality of everyday life quickly
became important battlefields upon which the East-West conflict
would be fought. This book focuses on the competing types of
consumer societies that developed over time in the two Germanies
and the legacy each left. Consuming Germany in the Cold War
assesses why East Germany increasingly fell behind in this
competition and how the failure to create a viable socialist
"consumer society" in the East helped lead to the fall of the
Berlin Wall in 1989. By the 1970s, East Germans were well aware
that the regime's bombastic promises that the GDR would soon
overtake the West had become increasingly hollow. For most East
German citizens, West German consumer society set the standards
that East Germany repeatedly failed to meet.By exploring the ways
in which East and West Germany have functioned as each other's
"other" since 1949, this book suggests some of the possibilities
for a new narrative of post-war German history. While taking into
account the very different paths pursued by East and West Germany
since 1949, the contributors demonstrate the importance of
competition and highlight the connections between the two German
successor states, as well as the ways in which these relationships
changed throughout the period. By understanding the legacy that
forty-plus years of rivalry established, we can gain a better
understanding of the current tensions between the eastern and
western regions of a united Germany.
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