This study seeks to demonstrate the subtle ways in which changes in
the language associated with economic issues are reflective of a
gradual but quantifiable conservative ideological shift. In this
rigorous analysis, David George uses as his data a century of word
usage within The New York Times, starting in 1900. It is not always
obvious how the changes identified necessarily reflect a stronger
prejudice toward laissez-faire free market capitalism, and so much
of the book seeks to demonstrate the subtle ways in which the
changing language indeed carries with it a political message. This
analysis is made through exploration of five major areas of focus:
"economics rhetoric" scholarship and the growing "behavioral
economics" school of thought; the discourse of government and
taxation; the changing meaning of "competition," and "competitive";
changing attitudes toward labor; and the celebration of growth
relative to the decline in attention to economic justice and social
equality.
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