Republic of Spin - An Inside History of the American Presidency (Hardcover)

In Republic of Spin, David Greenberg recounts the rise of the White House spin machine from Teddy Roosevelt to Barack Obama. His sweeping narrative takes us behind the scenes to see how the techniques of image making and message craft work. We meet Franklin Roosevelt huddling with his private pollsters, Ronald Reagan's aides crafting his nightly news sound bites, George W. Bush staging his extravagant photo-opportunities, and the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media. Greenberg also examines the profound debates Americans have waged over the effect of spin on politics, looking at whether spin helps leaders manipulate the citizenry or whether it allows them to engage more fully in the democratic project.

General

Imprint:	W W Norton & Co Inc
Country of origin:	United States
Release date:	March 2016
Authors:	David Greenberg
Dimensions:	244 x 168 x 43mm (L x W x T)
Format:	Hardcover - Cloth over boards
Pages:	560
ISBN-13:	978-0-393-06706-4
Categories:	Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Social sciences > Politics & government > General Books > Humanities > History > American history > General Books > History > American history > General
LSN:	0-393-06706-8
Barcode:	9780393067064

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