In Republic of Spin, David Greenberg recounts the rise of the White
House spin machine from Teddy Roosevelt to Barack Obama. His
sweeping narrative takes us behind the scenes to see how the
techniques of image making and message craft work. We meet Franklin
Roosevelt huddling with his private pollsters, Ronald Reagan's
aides crafting his nightly news sound bites, George W. Bush staging
his extravagant photo-opportunities, and the backstage visionaries
who pioneered new ways of gauging public opinion and mastering the
media. Greenberg also examines the profound debates Americans have
waged over the effect of spin on politics, looking at whether spin
helps leaders manipulate the citizenry or whether it allows them to
engage more fully in the democratic project.
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