Creativity is like an iceberg - the resulting new idea, or novel
solution is only 10% of the effort. The other 90% is the complex
interplay of thinking skills and strategies, personal and
motivational properties that activate these skills and strategies,
and the social and organizational factors of the environment that
influence the creative process. Creativity in Engineering focuses
on the Process, Person, Product, and Place to understand when and
why creativity happens in the engineering environment and how it
can be further encouraged. Special Features: Applies findings in
creativity research to the engineering arena Defines engineering
creativity and differentiates it from innovation Discusses
personality and motivational factors that impact creativity
Clarifies the role of creativity in the design process Details the
impact of thinking skills and strategies in creativity Identifies
the role the organization and environment plays in encouraging
creativity
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!