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Readercentric Writing for Digital Media - Theory and Practice (Paperback)
Loot Price: R2,822
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Readercentric Writing for Digital Media - Theory and Practice (Paperback)
Series: Baywood's Technical Communications
Expected to ship within 12 - 17 working days
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This book presents an altogether new approach to writing and
evaluating writing in digital media. It suggests that usability
theory provides few tools for evaluating content, because usability
theory assumes only one kind of writing on the Internet. The author
suggests three models: user-centric (usability model),
persuasion-centric (encouraging the reader to linger and be
persuaded--Canon camera ads), and quality-centric (encouraging the
reader to linger and learn or be entertained because of the quality
of the writing--NASA.gov and YouTube). Designed for professional
writers and writing students, this text provides a rubric for
writing in digital media, but more importantly, it provides a
rubric and vocabulary for identifying and explaining problems in
copy that already exists. The Internet has become a pastiche of
cut-and-paste content, often placed by non-writers to fill space
for no particular reason or by computers with no oversight from
humans (e.g., Amazon.com). Because these snippets are typically on
topic (but often for the wrong purpose or audience), professional
writers have difficulty identifying the problems and an even harder
time explaining them. Finding an effective tool for identifying and
explaining problems in digital content becomes a particularly
important problem as writers increasingly struggle with growing
complications in complex information systems (systems that create
and manage their own content with little human intervention). Being
able to look at a body of copy and immediately see that it is
problematic is an important skill that is lacking in a surprising
number of professional writers.
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