The Media Savvy Leader - Visibility, Influence, and Results in a Competitive World (Paperback, New edition)

THE MEDIA SAVVY LEADER profiles some of today's most recognized executives who know the competitive importance of personally taking charge of communicating the vision, brand, and reputation of their organizations-and their own value, as leaders. In THE MEDIA SAVVY LEADER, David Henderson reveals how to shape information, deliver messages, and enhance brand recognition in the changing media landscape and the online digital revolution.- Mark Cuban, billionaire entrepreneur & chairman of HDNet Television, says, In the Internet age, executives have to learn how to shape information about themselves and their companies, or the Internet will do it for them, and it won't be pretty. - Ted Leonsis, Vice Chairman Emeritus of AOL & Owner of Washington Capitals, says, To be an effective leader today, you must reach the hearts and minds and keyboards and eyeballs of your consumers and employees in a way that is true, authentic, and meaningful. This book details-in an easy-to-digest manner-how to do so, and to thine own self be true.

General

Imprint:	Robert D. Reed Publishers
Country of origin:	United States
Release date:	2009
First published:	2009
Authors:	David Henderson
Dimensions:	226 x 150 x 20mm (L x W x T)
Format:	Paperback
Pages:	272
Edition:	New edition
ISBN-13:	978-1-934759-20-2
Categories:	Books > Business & Economics > General
LSN:	1-934759-20-1
Barcode:	9781934759202

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