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In the Rough - The Business Game of Golf (Paperback)
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In the Rough - The Business Game of Golf (Paperback)
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There has never been a book about the inner workings of the
golfbusiness, or its leading players from an insider's point of
view. In the Rough reads like a novel, but it could also be
required reading in a business school. This book takes the reader
on a ride through the author's unusual professional career and what
he discovered in the most revealing settings and scenes of the golf
industry at its awkward and colorful best. Most of the events and
incidents appearing here are first-hand accounts portraying a host
of famous and colorful characters in both golf and the business
world. The central characters in this book are Ben Hogan, one ofthe
five best players of all time and a highly successful golfequipment
executive; Deane Beman, a star amateur and successfulprofessional
golfer who became the commissioner and inventedthe modern-day PGA
Tour; and Minoru Isutani, a wealthyJapanese entrepreneur who is
probably best known for having lost$350 million on the purchase and
sale of Pebble Beach. Some ofthe other costars include Jack
Nicklaus, Karsten Solheim (PingGolf Company), Greg Norman, and Ely
Callaway; all names youhave seen etched on a wood, an iron, or a
putter, among otherplaces.
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