How did Reggie Jackson go from superstar to icon? Why did Joe
DiMaggio's nickname change from "Deadpan Joe" to "Joltin' Joe"? How
did Seinfeld affect public perception of George Steinbrenner? The
New York Yankees' dominance on the baseball diamond has been
lauded, analyzed and chronicled. Yet the team's broader impact on
popular culture has been largely overlooked-until now. From Ruth's
called shot to the Reggie! candy bar, this collection of new essays
offers untold histories, new interpretations and fresh analyses of
baseball's most successful franchise. Contributors explore the
Yankee mystique in film, television, theater, music and
advertising.
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