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Manchester United - A Thematic Study (Paperback)
Loot Price: R2,036
Discovery Miles 20 360
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Manchester United - A Thematic Study (Paperback)
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Manchester United is a football club like no other. The most
popular sports club in history, it has an annual turnover of over
pound]130 million and a stock market value that has topped pound]1
billion. Its triumph as an international commercial venture matches
its success on the pitch in the UK's Premier League and in stadiums
throughout Europe. At this time in late capitalism when the
boundaries between cultural and commercial concerns have become
increasingly invisible, Manchester United, the football club,
provides us with a fascinating study in the evolution of sporting,
social, cultural and economic change. In this, the first book to
offer a rigorous, theoretically grounded treatment of the
Manchester United phenomenon, leading academics from diverse
backgrounds have written chapters, each interrogating a particular
aspect of our central theme, Manchester United FC. The result is a
unique contribution to our understanding of Manchester United in
particular, and, perhaps more significantly, of contemporary
sporting and popular culture in general.
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