Integrating Qualitative and Quantitative Methods - A Pragmatic Approach (Paperback, New)

Focusing on research designs for projects that collect both qualitative and quantitative data, this practical book discusses strategies for bringing qualitative and quantitative methods together so that their combined strengths accomplish more than is possible with a single method. The approach is broadly interdisciplinary, reflecting the interest in mixed methods research of social scientists from anthropology, communication, criminal justice, education, evaluation, nursing, organizational behavior, psychology, political science, public administration, public health, sociology, social work, and urban studies. In contrast to an "anything goes" approach or a na ve hope that "two methods are better than one," the author argues that projects using mixed methods must pay even more attention to research design than single method approaches. The book's practical emphasis on mixed methods makes it useful both to active researchers and to students who intend to pursue such a career.

General

Imprint:	Sage Publications Ltd
Country of origin:	United States
Release date:	August 2013
First published:	June 2013
Authors:	David L. Morgan
Dimensions:	231 x 187 x 15mm (L x W x T)
Format:	Paperback
Pages:	288
Edition:	New
ISBN-13:	978-0-7619-1523-2
Categories:	Books > Reference & Interdisciplinary > Communication studies > Research methods Promotions
LSN:	0-7619-1523-0
Barcode:	9780761915232

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