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Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups
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Consumer Nationalism and Barr's Irn-Bru in Scotland (Hardcover, 1st ed. 2020)
Loot Price: R1,605
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Consumer Nationalism and Barr's Irn-Bru in Scotland (Hardcover, 1st ed. 2020)
Series: Consumption and Public Life
Expected to ship within 10 - 15 working days
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This book connects a detailed analysis of Irn-Bru's brand identity
over time to theories of national identity, consumer studies, and
banal nationalism. It situates the commercial history of Barr's
Irn-Bru in a transnational context and shows how Irn-Bru has become
a symbol of Scotland through processes of rewriting, reframing and
institutionalized forgetting, linking the consumption of what began
as a trans-national generic product to a specific national
community. As such, Leishman presents a longitudinal,
cross-disciplinary approach to analysing branding and advertising
as multi-modal forms of discourse, in order to underline the role
of commercial, non-state actors and popular consumerism in the
phenomenon of banal nationalism. It will be of interest to students
and scholars researching nationalism, consumption, and Scottish
studies.
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