Consumer Nationalism and Barr's Irn-Bru in Scotland (Hardcover, 1st ed. 2020)

This book connects a detailed analysis of Irn-Bru's brand identity over time to theories of national identity, consumer studies, and banal nationalism. It situates the commercial history of Barr's Irn-Bru in a transnational context and shows how Irn-Bru has become a symbol of Scotland through processes of rewriting, reframing and institutionalized forgetting, linking the consumption of what began as a trans-national generic product to a specific national community. As such, Leishman presents a longitudinal, cross-disciplinary approach to analysing branding and advertising as multi-modal forms of discourse, in order to underline the role of commercial, non-state actors and popular consumerism in the phenomenon of banal nationalism. It will be of interest to students and scholars researching nationalism, consumption, and Scottish studies.

General

Imprint:	Springer Nature Switzerland AG
Country of origin:	Switzerland
Series:	Consumption and Public Life
Release date:	October 2020
First published:	2020
Authors:	David Leishman
Dimensions:	210 x 148mm (L x W)
Format:	Hardcover
Pages:	264
Edition:	1st ed. 2020
ISBN-13:	978-3-03-053381-6
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups Books > Business & Economics > Business & management > Sales & marketing > General Promotions
LSN:	3-03-053381-6
Barcode:	9783030533816

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