Cross-cultural research is now an undeniable part of mainstream
psychology and has had a major impact on conceptual models of human
behavior. Although it is true that the basic principles of social
psychological methodology and data analysis are applicable to
cross-cultural research, there are a number of issues that are
distinct to it, including managing incongruities of language and
quantifying cultural response sets in the use of scales.
Cross-Cultural Research Methods in Psychology provides
state-of-the-art knowledge about the methodological problems that
need to be addressed if a researcher is to conduct valid and
reliable cross-cultural research. It also offers practical advice
and examples of solutions to those problems and is a must-read for
any student of culture.
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