Television, Audiences and Cultural Studies presents a multi-faceted
exploration of audience research, in which David Morley draws on a
rich body of empirical work to examine the emergence, development
and future of television audience research. In addition to
providing an introductory overview from a cultural studies
perspective, David Morley questions how class and cultural
differences can affect how we interpret television, the
significance of gender in the dynamics of domestic media
consumption, how the media construct the `national family', and how
small-scale ethnographic studies can help us to understand the
global-local dynamics of postmodern media systems. Morley's work
reconceptualises the study of `ideology' within the broader context
of domestic communications, illuminating the role of the media in
articulating public and private spheres of experience and in the
social organisation of space, time and community.
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