Nine in ten Americans believe the media are biased. Trust in
journalists ranks beneath that in lawyers, and even the media
themselves regularly portray their own industry as slanted toward
Democrats and liberals. These perceptions, however, do not coincide
with reality, as David Niven reveals in his bold new take on an
often-debated subject. "Tilt? The Search for Media Bias" presents
the first comprehensive review of the charges, the evidence, and
the effects, beginning with a simple but altogether overlooked
premise: to measure media bias or fairness, one has to have a fair
baseline with which to compare coverage. Using situations in which
presidents, governors, mayors, and members of Congress from
different political parties have produced the same results in
office, "Tilt?" compares media coverage of Democrats and
Republicans in situations in which they clearly deserved equal
treatment.
The lack of evidence for partisan media bias is only part of the
story. The media cover allegations of bias as if their industry has
already been tried and convicted, while the American people readily
accepted the premise that their main sources of information are
selfishly slanted toward reporters' personal political agendas.
Niven's findings, unmistakable and consistent, reveal that when the
output of politicians is the same, media coverage follows--a
conclusion that is as provocative as it is timely and
necessary.
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