The Fundamentals of Creative Photography offers a comprehensive
introduction to the world of applied creative photography. It is
concerned with photography in a professional context - images that
are to be used in the fulfilment of a brief, rather than those
created solely for self-expression. Creativity is important, but
must be focused on meeting the client's needs.The book explores the
principles that underpin the discipline, guiding the reader though
the practical considerations involved in executing the perfect
shot. It includes guidance on acquiring and developing new skills,
the practice of self-promotion and self-administration, and a
discussion of the image workflow.
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