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Books > Social sciences > Sociology, social studies > Social issues
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Consumerism and the Movement of Housewives into Wage Work - The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America (Hardcover)
Loot Price: R3,118
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Consumerism and the Movement of Housewives into Wage Work - The Interaction of Patriarchy, Class and Capitalism in Twentieth Century America (Hardcover)
Series: Routledge Revivals
Expected to ship within 12 - 19 working days
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First published in 1998, this volume explores the connections
between the rises in consumerism and the number of married women in
paid work in light of the centrality of shopping and consumerism to
the modern world. David R. Wells argues for women's incomplete
gains from consumerism through an analysis of married women's
employment, the structure of capitalism and the contradictory
requirements of consumerism, the homemaker ideal and gender
identity. Through this, Wells demonstrates how the gendered
expectations of consumerism became motivating factors for women to
join the workforce, resulting in higher standards of living and
greater marital power.
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