A professional book and text for anyone interested in marketing in
the nonprofit sector. Rados covers the entire field, from
explaining what marketing is to describing the role of marketing in
the nonprofit organization. He provides specifics on pricing,
distribution, product, and marketing communications. He thoroughly
treats raising money and attracting and keeping volunteers. By
providing illustrations and examples, Rados teaches the reader to
analyze marketing problems and make sound decisions. Marketing for
NonProfit Organizations will be of interest to nonprofit managers,
marketers, and business students.
General
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