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Communication at A Distance - The Influence of Print on Sociocultural Organization and Change (Hardcover, New Ed)
Loot Price: R4,022
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Communication at A Distance - The Influence of Print on Sociocultural Organization and Change (Hardcover, New Ed)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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This book bridges an important gap between two major approaches to
mass communication -- historical and social scientific. To do so,
it employs a theory of communication that unifies social, cultural
and technological concerns into a systematic and formal framework
that is then used to examine the impact of print within the larger
socio-cultural context and across multiple historical contexts. The
authors integrate historical studies and more abstract formal
representations, achieving a set of logically coherent and
well-delimited hypotheses that invite further exploration, both
historically and experimentally.
A second gap that the book addresses is in the area of formal
models of communication and diffusion. Such models typically assume
a homogeneous population and a communication whose message is
abstracted from the complexities of language processing. In
contrast, the model presented in this book treats the population as
heterogeneous and communications as potentially variable in their
content as they move across speakers or readers.
Written to address and overcome many of the disciplinary divisions
that have prevented the study of print from being approached from
the perspective of a unified theory, this book employs a focused
interdisciplinary position that encompasses several domains. It
shows the underlying compatibility between cognitive and social
theory; between the study of language and cognition and the study
of technology; between the postmodern interest in the instability
of meaning and the social science interest in the diffusion of
information; between the effects of technology and issues of
cultural homogeneity and heterogeneity. Overall, this book
revealshow small, relatively non-interactive, disciplinary-specific
conversations about print are usefully conceived of as part of a
larger interdisciplinary inquiry.
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