Praise for Connected CRM Many books explore the subject of CRM. In
this book the m is for Marketing and David s seasoned perspective
indeed makes it a capital M. Taking core direct response marketing
techniques and moving beyond the simple use of data and analytics,
he explores how today s marketers can leverage advances in
technology to create successful customer-centric business
strategies. Ted Ward, VP of Marketing, GEICO A must-read for CMOs,
and more importantly CEOs, to simplify all the buzzwords around big
data and dimensionalize the organizational change necessary to
become truly customer centric. Theresa McLaughlin, Chief Marketing
and Communications Officer, Citizens Financial Group Big Data,
Social, and Cloud have become overused buzzwords with ambiguous
meaning, but David brings to bear his years of industry leadership
and experiences to break down today s trends and opportunities in a
practical, actionable fashion. A must-read for anyone who prefers
profit over PowerPoint. Manish Bhatt, SVP and Chief Digital
Officer, MetLife In a data-rich world, consumers demand that
marketers turn data into highly relevant and personal experiences
Don t talk with me as a member of a segment, talk with me about how
you will meet my unique expectations and solve my unique problems.
For those of us who grew up in the marketing world of mass and
broadcast, this is a tall order. Connected CRM helps marketers
unpack customer centricity for their organizations, providing real
insight into the development of a framework for enterprise customer
centricity; a framework that promises true sustainable advantage.
Tom Lamb, CMO, Lowe s Never before has customer data been more
available, more necessary to build sales and loyalty, and more
confusing to act on. David shows exactly what needs to be done. It
s about time. And we should all thank him. A lot! Steve Cone, EVP
of Integrated Value and Strategy, AARP The marketers who truly
learn to harness the power of customer analytics and big data will
take the spoils in an increasingly digital age. Those who don t
will quickly find themselves on a growing heap of failed marketing
plans. Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV
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