Fashion Buying - From Trend Forecasting to Shop Floor (Paperback, 2nd edition)

Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.

General

Imprint:	Bloomsbury Visual Arts
Country of origin:	United Kingdom
Series:	Basics Fashion Management
Release date:	December 2016
Authors:	David Shaw • Dimitri Koumbis
Dimensions:	230 x 161 x 13mm (L x W x T)
Format:	Paperback
Pages:	164
Edition:	2nd edition
ISBN-13:	978-1-4742-5292-8
Categories:	Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries > General
LSN:	1-4742-5292-3
Barcode:	9781474252928

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