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Books > Business & Economics > Industry & industrial studies > Service industries > Fashion & beauty industries
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Fashion Buying - From Trend Forecasting to Shop Floor (Paperback, 2nd edition)
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Fashion Buying - From Trend Forecasting to Shop Floor (Paperback, 2nd edition)
Series: Basics Fashion Management
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Containing fully updated and beautifully illustrated need-to-know
info, this revised second edition of the bestselling textbook on
fashion buying contains everything today's fashion management
student needs to give them a clear head-start in this lucrative but
highly competitive industry. Fashion Buying uniquely looks at what
fashion buying entails in terms of the activities, processes and
people involved - from the perspective of the fashion buyer. The
book breaks down the five key areas of buying activity for those
wishing to pursue a career in the industry, crucially exploring the
role of the fashion buyer, sources of buying inspiration, sourcing
and communication, merchandise planning and trends in fashion
buying. Featuring completely revised content on retail typology
(including need-to-know info on demographics, price points and
markets), and selecting and buying garments (line sheets, purchase
orders and lookbooks), Fashion Buying now includes valuable new
sections on customer profiling, merchandise pricing (mark-ups,
markdowns and how pricing is calculated for profit), and trends.
Also included in this practical handbook are insightful interviews
with both established and emergent fashion creatives. Business case
studies put the contents of each chapter into professional context
and provide insider perspective; while industry-focused exercises
and activities enable readers to practise applying their new skills
and so gain a competitive advantage in both their studies and
buying careers. Written by industry experts, Fashion Buying is an
invaluable go-to resource and leading textbook for fashion design,
marketing, buying and merchandising students.
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