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John Pearce and the Rise of the Mass Food Market in London, 1870-1930 (Hardcover, 1st ed. 2019)
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John Pearce and the Rise of the Mass Food Market in London, 1870-1930 (Hardcover, 1st ed. 2019)
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At the center of sweeping change to food retailing practices in
Victorian and Edwardian England lies one man: John Pearce. An
innovative businessman and a quintessential rags-to-riches success
story, Pearce was at the forefront of the rise of the mass food
market in London. With his catering company Pearce & Plenty, he
fed millions of workers who wanted fast, nutritious, and tasty
food. David W. Gutzke mines a wide range of primary sources to
offer a portrait of a pivotal figure in London and a leader of the
temperance catering movement who had "done more than can be readily
recognised to render London a sober city." By studying Pearce's
companies as well as those of his competitors, this book documents
a half century of changing consumption habits in London.
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