Why do some managers succeed and why do others fail? Mediocre
performance in management is born from a failure to understand that
real leadership requires action and exceptional accomplishment in
meeting goals and working well with others. Plain and
simple-effective leadership is the key to building great companies.
David Reeves, a successful business leader who developed
profitable agencies for a major life insurance company for more
than twenty-seven years, shares principles that will help others
identify the difference between management and leadership, learn
how to effectively lead a group, and motivate others to accomplish
goals. Through sharing his own personal experiences and the stories
of successful leaders, Reeves teaches managers and future leaders
how to: Develop personal integrity that is strong enough to make
and keep commitments Find the courage to change the things that
must be changed Listen and communicate effectively Recruit and hire
only the best individuals Build a culture focused on excellence The
Character of Leadership guides managers through an in-depth
thinking process that will help them become the kind of leaders who
inspire others to achieve greatness.
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