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Books > Arts & Architecture > The arts: general issues
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Innovation and Marketing in the Video Game Industry - Avoiding the Performance Trap (Hardcover, New Ed)
Loot Price: R3,894
Discovery Miles 38 940
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Innovation and Marketing in the Video Game Industry - Avoiding the Performance Trap (Hardcover, New Ed)
Expected to ship within 12 - 17 working days
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Video games have had a greater impact on our society than almost
any other leisure activity. They not only consume a large portion
of our free time, they influence cultural trends, drive
microprocessor development, and help train pilots and soldiers.
Now, with the Nintendo Wii and DS, they are helping people stay
fit, facilitating rehabilitation, and creating new learning
opportunities. Innovation has played a major role in the long term
success of the video game industry, as software developers and
hardware engineers attempt to design products that meet the needs
of ever widening segments of the population. At the same time,
companies with the most advanced products are often proving to be
less successful than their competitors. Innovation and Marketing in
the Video Game Industry identifies patterns that will help
engineers, developers, and marketing executives to formulate better
business strategies and successfully bring new products to market.
Readers will also discover how some video game companies are
challenging normal industry rules by using radical innovations to
attract new customers. Finally, this revealing book sheds light on
why some innovations have attracted legions of followers among
populations that have never before been viewed as gamers, including
parents and senior citizens and how video games have come to be
used in a variety of socially beneficial ways. David Wesley and
Gloria Barczak's comparison of product features, marketing
strategies, and the supply chain will appeal to marketing
professionals, business managers, and product design engineers in
technology intensive industries, to government officials who are
under increasing pressure to understand and regulate video games,
and to anyone who wants to understand the inner workings of one of
the most important industries to emerge in modern times. In
addition, as video games become an ever more pervasive aspect of
media entertainment, managers from companies of all stripes need to
understand video gaming as a way to reach potential customers.
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