"I believe that David has struck upon the foundational benchmark of
service for the next business generation. It is a true master that
can impart knowledge in an entertaining fashion. This book is the
valuable resource for any proactive success-minded leader that
intends on exceeding expectations." -Dr. Julian L. Evans "A fresh
look at putting the customer at the heart of marketing. It's an
enjoyable look at creating an experience that customers will
associate positively with your product or service." -Dr. Diane
Troyer, president, Cy-Fair College "The key to success for any
business is customer satisfaction, and this little book gets to the
essence of how to take care of customers in an entertaining,
memorable, and effective manner. It is a valuable tool for all of
us that are striving to earn loyal customers." -Darcy Mingoia,
president, Cy-Fair Houston Chamber of Commerce
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