Emotional Selling (Paperback, 2nd Revised edition)

It has been estimated that 80 per cent of all buying decisions are based on emotion. The key to successful sales is making the right connection with the customer and extracting the right emotional response. Updated and revised, this book sets out a tried and tested technique to achieve this objective by thinking, acting and responding on the basis of emotion. This book should enable readers to dramatically improve their sales performance, and enjoy it at the same time. Areas covered include: motivating people to talk to you; finding out what they really, really need; proposing solutions; addressing concerns; and achieving a genuine win-win close.

General

Imprint:	Management Books 2000 Ltd
Country of origin:	United Kingdom
Release date:	December 2002
Authors:	David Yule
Dimensions:	210 x 149 x 10mm (L x W x T)
Format:	Paperback
Pages:	148
Edition:	2nd Revised edition
ISBN-13:	978-1-85252-421-0
Categories:	Books > Business & Economics > Business & management > Sales & marketing > General
LSN:	1-85252-421-9
Barcode:	9781852524210

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