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Pop Culture and Power - Teaching Media Literacy for Social Justice (Hardcover)
Loot Price: R1,453
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Pop Culture and Power - Teaching Media Literacy for Social Justice (Hardcover)
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Literacy education has historically characterized mass media as
manipulative towards young people who, as a result, are in need of
close-reading "skills." By contrast, Pop Culture and Power treats
literacy as a dynamic practice, shaped by its social and cultural
context. It develops a framework to analyse power in its various
manifestations, arguing that power works through popular culture,
not as everyday media. Pop Culture and Power thus explores media
engagement as an opportunity to promote social change. Seeing pop
culture as a teaching opportunity rather than as a threat, Dawn H.
Currie and Deirdre M. Kelly worked with K-12 educators to
investigate how pop culture can support teaching for social
justice. Currie and Kelly began the research for this project with
a teacher education seminar in media analysis where participants
designed classroom activities using board games, popular film,
music videos, and advertisements. These activities were later
piloted in participants' classrooms, enabling the authors to
identify and address practical issues encountered by student
learners. Case studies describe the design, implementation, and
retrospective assessment of activities engaging learners in media
analysis and production. Following the case studies, the authors
consider how their approach can foster ethical practices when
engaging in the digital environment. Pop Culture and Power offers
theoretically informed yet practical tools that can help educators
prepare youth for engagement in our increasingly complex world of
mediated meaning making.
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